According to Oxford Dictionaries, youthquake was the word of 2017, describing a bundle of recent cultural, political and social changes driven by young people — and young people are set to continue to shape major design trends in the UK in 2018.
Millennials who came of age in 2000 and shortly after are now joined by Generation Z, who are just finding their adult feet. In London these young consumers are most likely to be renters, looking for lightweight portable furniture, preferably with a dual purpose, and intangibles such as good internet access.
“The young are reshaping our lifestyles,” confirms Robert Pearce, whose Futon Company has five London stores. “They are nomadic and less materialistic, or may still live with their parents but hang out elsewhere.”
HOME GROWN AND LOCAL
Nomadic young Londoners like their designers to live similar lifestyles to theirs — maybe running a successful firm from a